Tuesday, August 25, 2009

Peak Sales Performance - Beware the "Ups"

The lion, king of beasts, is said to advance three steps, then gather itself to advance again whether attacking a fierce beast or a tiny insect.
There is much we can learn from the lion if we wish to pursue the road to victory in the long run. Sales is the equivalent to full contact sports in that we have to bring out our best at each and every moment. Then, if we are almost fanatically good at preparation, we are sure
to score consistent victories.
There was an article some time ago in a local business journal about the leasing agent who signed the largest lease that year. Her commission for this one transaction was well in excess of seven figures. Put yourself in her shoes for a moment: How would you feel receiving this news? What would you do to celebrate a victory of this magnitude? For what period of time would you be in the state of euphoria caused by such a windfall?
This leasing agent revealed a great deal about what made her such a rock star more by what she didn't do than by what she did following this win. She was the type of professional who apparently understood the age old adage "The seed of defeat is sown at the moment of victory". Case in point: She was in the office the next moring at her usual 7:30 AM.
Don't get me wrong - I'm as up for a good reason to celebrate as the next person. Wallowing in the euphoria of a big victory is another matter altogether however. To use a boxing metaphor, when we are in a rapturous state for extended periods of time or guard is down which is when our competition can rack up big points in the form of contracts.
By being committed to life long learning and self improvement, and in particular if that learning includes a world class mentor with which we can synchronize the gears of our minds, we will be able to consistently refresh our resolve to win. By using world class individuals as our benchmarks, we elevate the core of our lives, not overnight, but over time. And in so doing we can win, win again and continue winning throughout our lives.

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